This is a potentially permanent move, says Spotify (“not limited time”, in its own words) – and will therefore become the company’s standard new-subscriber offer across the globe. Now, in news that will delight consumers (and potentially concern certain record labels), Spotify is making a change to this 30-day free trial – by tripling it.įrom today (August 22) new Spotify subscribers can enjoy a 90-day trial to the service’s Premium, ad-free tier for no cost whatsoever. In addition, Spotify has been running a year-round, Netflix-style promotion that allows new Premium subscribers to test out the paid-for tier of the service for free, but only for a single month (30 days). These and other ‘loss leader’ discounts from Spotify have definitely helped bump up the service’s subscriber numbers, but also inevitably reduced its global premium ARPU (Average Revenue Per User) – a number which fell by 30% between 20. (A typical individual Spotify US subscription, of course, costs $9.99 a month.) Record labels have become accustomed to seeing SPOT launch a deal, a couple of times a year, which tempts new subscribers to the service by offering them three months of Premium access for just $0.99. There is sometimes a tense relationship between Spotify and music-rightsholders when it comes to the service’s aggressive Premium price promotions.
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